E-Commerce & Merchandising Consultant
Strategic consulting for mid-size fashion and jewelry companies ready to grow their DTC business — from assortment to acquisition.
Let's Work Together
About
Megan Toto — Founder, NextStop Advisors
"I help fashion and jewelry brands bridge the gap between beautiful product and profitable growth."
I founded NextStop Advisors to bring enterprise-level e-commerce and merchandising expertise directly to mid-size brands. With 20 years spanning luxury jewelry, large-scale retail, and brand strategy, I've seen what separates brands that scale from those that stall — and I know how to build the systems, strategy, and roadmaps that get you there.
Before consulting, I spent years at LAGOS Fine Jewelry as Director of Category Management, building a portfolio generating $75M annually and driving consistent double-digit growth. At QVC, I managed digital commerce at scale — $2B+ in annual revenue, leading e-commerce strategy, buying, and brand marketing across streaming platforms.
My clients are founders and brand leaders who are ready to move fast, think strategically, and build something that lasts.
Services
Boutique consulting engagements tailored to where your brand is right now — and where you want to go. Available for project-based, retainer, and fractional engagements.
End-to-end digital strategy for brands ready to own their customer relationship and grow direct revenue. From site experience to marketing funnel, I build the playbook and help you execute it.
Strategic merchandising that drives both sell-through and brand equity. I build assortment frameworks, price architecture, and buying strategies that make your product mix work harder.
Selected Work
A snapshot of recent client engagements. Every project is different — here's how I've helped brands like yours move forward.
Led end-to-end growth strategy for this contemporary fashion brand — spanning product strategy through go-to-market execution. Oversaw assortment and price planning, buying and inventory management, promotional strategy, e-commerce leadership, and marketing P&L to drive significant new customer acquisition.
Delivered deep sales analysis and a forward-looking merchandising roadmap to help this purpose-driven jewelry brand make smarter assortment decisions, optimize their product mix, and build a data-backed strategy for sustained growth.
As Director of Category Management, built and managed a $75M product portfolio — developing category strategy, aligning marketing with product initiatives, and spearheading the Smart Caviar launch, which delivered +30% incremental sales in its first year.
Contact
Whether you're a founder looking to grow your DTC business or a brand team ready to rethink your merchandising strategy — let's talk.